Heartstorming

By Anoop Dixith

Back to Anoop's Homepage

etf

Brainstorming probably wouldn't need much of an introduction for a creativity and innovation oriented audience. A creativity technique that is oftentimes semi-structured, and aimed at coming up with potential solutions to a problem, a crisis, or even just for enhancing a perfectly working product/process, brainstorming is finding its space more and more recently, particularly in corporate environment of all kinds. It has also been a norm in many other industries, including in law firms, consulting, crisis management etc., to employ some form of brainstorming as a first step towards closing-in on a solution.
While I won't go into types of brainstorming, incentives, challenges, alternatives etc., which have already been well covered on the namesake wikipedia page itself, and since I've also written on my own take on brainstorming in the past including the "What's Your Chess" approach, I'd like to draw attention towards a particular form of brainstorming which I call "Heartstorming".

Very simply, heartstorming is a kind of brainstorming but with a deep emphasis and intentional focus on empathy (Empathetic brainstorming). The solutions/proposals being considered/discovered should have an inherent element of compassion.
Thus, it's an activity where compassion and empathy is pushed left and considered all the way from the beginning. Shouldn't this just be part of, one might ask, brainstorming? My personal opinion is that brianstorming should be extremely unrestrictive, thereby allowing all kind of solutions and ideas to be considered. The most relevant example I could cite is one from Jeff Bezos who, while brainstorming on building rockets, started out from solutions that included even a bull whip as long as train before settling on chemical rockets. So, any form of bounds even if they're for injecting compassion into the thread of creativity, would be excessive.

However, one of my complaints about treating policy structures like ESG, corporate accountability, and ethics as a post-solution treatment is that they simply wouldn't work as addendums. It has to be considered consciously during planning, thus demanding a mindset that shift-lefts warmth, goodwill, and empathy. This is applicable even more so with brainstorming pertaining to crises management, legal, capitalism, and other financially motivated or clout based quarters.

Happy Heartstorming!