| It's like... | But for... |
| Facebook/GooglePlus (Social Networking) | Anonymous users |
| Tinder/Match/OkCupid (Matchmaking) | Business / Professionals / Jobs |
| Whatsapp/Line/Kik (Chat Services) | Dating / Matrimony / Relationships |
| Pinterest (Visual Discovery) | Ephemeral (Short lived or self-destroying) |
| Google Search/Bing (Search) | Only images and/or video |
| Reddit/4chan/Digg (Social Bookmarking) | Students/Kids |
| Evernote/Any.Do (To Do Lists) | Apps and mobile content |
| Instagram/500px/Imgur (Photo Sharing) | Local market |
| Tumblr/LiveJournal/Blogger (Blogging Services) | Vernacular and/or internationalized |
| StumbleUpon/PearlTrees (Social Discovery) | Sports / Movies |
| Pocket (Bookmarking) | Geeks / Nerds |
| Flipboard/Pulse (News Aggregators) | Specific Professions and Professional Relationships (E.g. Doc-Patient, Lawyer-Client, Professor-Student) |
| Shazam/SoundHound/Songza (Music Recognition) | Research and Science community / Academia |
| Pandora/Grooveshark (Music Streaming) | Gamification / Games / Simulation |
| Netflix/Hulu (Video Streaming) | Cloud |
| Youtube/Vimeo/DailyMotion (Video Sharing) | Fine Arts / Painting / Music / Theater / Literature etc |
| Skype/Hangout/WebEx (Web and Video Conferencing) | Specific Interests like Dancing / Quizzes / Photography / Skiing etc |
| Pandora/Grooveshark (Music Streaming) | Coding / Programmimg / Hackathon / Interviews |
| Foursquare (Local Search and Networking) | Cooking / Food / Food Sharing / Culinary Art |
| TED/Khan Academy (Educational) | Elderly / Senior Citizens / Women / Married / Unmarried / Differently Abled |
| Yelp (Reviews and Recommendations) | Unconventional Platforms like Glass, Augmented/Virtual Reality, CarPlay, Wearables, Smart Kitchen etc |
| Maps/Waze/Street View (Maps) | Non-profit / Charity / Volunteering / Social Service |
| Foursquare (Local Search and Networking) | Adult Content |
| Burrp/Zomato (Restaurants and Local) | Connectivity / Internet of Things / IFTTT |
| AirBnB (Rent-out) | Only Audio Content |
| Uber/Lyft/Zipcar (Ridesharing and Rentals) | Adventure Events / Activities |
| Travelocity/Expedia/Kayak (Travel and Travel Booking) | Celebrities / CEOs / Top Leaders |
| Siri/Cortana/Iris (Personal Assistant apps) | Shopping / Malls / Traders / Small and Micro Businesses |
| Wikipedia/ other wikis (Encycopedias) | Wealthy / Luxury / Elite / Premium / Paid |
| Amazon/Ebay (eCommerce) | Latin American / Chinese / Growing Economies / Asian Market |
| GitHub/SourceForge (Sourcecode Management) | Non-technical areas like healthcare, government, banks and finance, logistics and shipping, individuals etc |
| Dropbox/Box/Google Drive (File Hosting) | DIY / Self-help |
| Kickstarter/Indiegogo (Crowd Funding) | Automated / bot-driven / having minimal user-interaction |
| Quora/Stack Overflow/Stack Exchange/Answers (QA) | Human Powered / Turk-Driven / Manual |
| Task Rabbit/ Craigslist (Online/Real world Marketplace) | Some niche market like men's ties, diapers, needs of pregnant women and just moms etc |
| IMDB/Good Reads/IMSDB (Knowledge-Bases on a specific subject) | Betting / Gambling / Bidding / Contests / Awards and Prizes |
| Coursera/Udacity/EdX (MOOCs) | Second hand / Exchange / Barter / Cheap |
| Fitbit/Nike+ FuelBand/Samsung Gear Fit (Activity Trackers) | High-tech Science like Space, Particle Physics, Chip Designs, Nano-technology etc |
| Jive/Liferay/Yammer (Community Social Networking) | Animals / Pets / Wild life / Nature |
| Cloudera/Hadoop/Splunk/Rocket Fuel (Big Data, Analytics and Machine Learning) | Fashion / Design |
| Groupon/Living Social/Woot (Daily Deals and Coupons) | Investors / Venture Capitalists / startups / budding companies |
| Stripe/Square/Visa/Discover/Apple Pay (Payment) | Event Based |
